Andrew Jacobs
Growing an Entertainment Company Through Social Media Awareness Campaigns: A Case Study
This case study follows the story of a bowling and arcade entertainment company that seeks to expand its reach and grow its business. The...
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Andrew Jacobs
- 2 min
Increasing Customer Reach and Sales for a Texas-Based Grocery Chain
This business study analyzes the strategy and implementation of a large paid social and PPC campaign for a Texas-based grocery chain with...
Andrew Jacobs
- 2 min
An Intro to Copywriting
Copywriting is an essential skill for anyone interested in marketing, advertising, or sales. It involves crafting compelling and...
Andrew Jacobs
- 2 min
An Intro to Email Marketing
Email marketing is a digital marketing strategy that involves sending marketing messages or promotional content to a list of subscribers...
Andrew Jacobs
- 2 min
An Intro to Social Media Marketing
In today's digital age, social media has become a crucial tool for businesses of all sizes to connect with their customers, build their...
Andrew Jacobs
- 2 min
An Intro to Influencer Marketing
In today's digital age, social media platforms have become the go-to for many businesses to reach their target audience. One of the most...
Andrew Jacobs
- 2 min
What is a Press Release? A Guide for Small Business Owners
A press release is a written statement that a company or organization distributes to news outlets, announcing news or events that they...
Andrew Jacobs
- 2 min
An Intro to Public Relations
Public Relations (PR) is an important component of any organization's marketing strategy. Its main objective is to maintain and promote a...
Andrew Jacobs
- 3 min
Automate Your Way to Success: How to Use Marketing Automation to Boost Your Business
Marketing automation is a set of tools and technologies that allow businesses to automate their marketing processes, including lead...
Andrew Jacobs
- 2 min
Essential SEO Best Practices for Improving Your Website's Ranking
Search Engine Optimization (SEO) is the practice of optimizing websites and web pages to rank higher in search engine results pages...
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