This case study follows the story of a bowling and arcade entertainment company that seeks to expand its reach and grow its business. The company, which is based in a major US city, has been struggling to attract new customers and retain existing ones. In an effort to turn things around, they hire Andrew Jacobs, a social media marketing expert, to create and implement a large social media awareness campaign.
Background:
The entertainment company had been in business for several years and had established itself as a popular destination for families and groups of friends. However, in recent years, the company had been facing increasing competition from other entertainment options, including virtual reality gaming centers and movie theaters. In addition, the COVID-19 pandemic forced the company to close its doors for several months, resulting in significant revenue losses.
Challenges:
The biggest challenge facing the entertainment company was how to attract new customers and retain existing ones in the face of increasing competition. The company's management team recognized the importance of social media in reaching a wider audience, but they had limited experience in this area. They needed someone with expertise in social media marketing to create and execute a successful campaign.
Approach:
Andrew Jacobs was brought on board to develop and implement a social media awareness campaign. Andrew began by conducting a thorough analysis of the company's target audience and competition. He then developed a comprehensive social media strategy that included creating a strong online presence, engaging with customers on social media platforms, and running targeted advertising campaigns.
Andrew worked closely with the company's management team to create engaging content that showcased the company's unique offerings, including its state-of-the-art bowling lanes and arcade games. He also created social media contests and giveaways to encourage user-generated content and increase engagement on the company's social media pages.
To maximize the impact of the campaign, Andrew utilized a variety of social media platforms, including Facebook, Instagram, and YouTube. He also utilized targeted advertising campaigns to reach specific demographics and geographic locations.
Results:
The social media awareness campaign was a resounding success, resulting in a significant increase in foot traffic to the entertainment company. Within the first few months of the campaign, the company experienced a 25% increase in customer visits and a 35% increase in revenue. The company's social media following also grew significantly, with a 50% increase in Facebook likes and a 75% increase in Instagram followers.
Conclusion:
In this case study, we have seen how an entertainment company struggling to attract new customers and retain existing ones can benefit from a well-executed social media awareness campaign. By working with an experienced social media marketing expert like Andrew Jacobs, the company was able to create engaging content, run targeted advertising campaigns, and increase its online presence, resulting in a significant increase in foot traffic and revenue.