Andrew Jacobs
An Intro to B2C Marketing
B2C marketing, also known as business-to-consumer marketing, refers to the strategies and tactics used by businesses to promote and sell...
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Andrew Jacobs
- 2 min
An Intro to Ad Networks
Ad networks are platforms that connect advertisers with publishers, providing a space for ads to be displayed. Advertisers pay to have...
Andrew Jacobs
- 2 min
An Intro to Google AdSense
In today's world of online advertising, Google AdSense has become one of the most popular platforms for website owners and bloggers to...
Andrew Jacobs
- 2 min
Understanding Demand Side Platforms (DSPs)
A Demand Side Platform, commonly referred to as a DSP, is a software platform that allows advertisers to buy ad space programmatically....
Andrew Jacobs
- 2 min
Understanding Supply Side Platforms (SSPs)
Supply Side Platforms (SSPs) are essential tools for publishers who want to maximize the revenue they generate from their digital ad...
Andrew Jacobs
- 2 min
An Intro to Affiliate Marketing
Affiliate marketing is a popular marketing strategy where businesses partner with affiliates to promote their products or services....
Andrew Jacobs
- 1 min
Worksheet: Creating Your Visual Brand Guide and Guidelines
A visual brand guide is a set of guidelines that defines the visual elements of a brand, including the logo, color palette, typography,...
Andrew Jacobs
- 2 min
Worksheet: Brand Positioning for Business Owners
Brand positioning is a crucial step in establishing a successful business. It helps business owners to differentiate their products or...
Andrew Jacobs
- 2 min
An Intro to Local SEO
Businesses are constantly looking for ways to improve their online presence and attract more customers. One of the most effective ways to...
Andrew Jacobs
- 2 min
An Intro to Over-the-top (OTT)
Over-the-top (OTT) is a term used to describe the delivery of video content directly to viewers over the internet, bypassing traditional...
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