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  • Writer's pictureAndrew Jacobs

Worksheet: Creating Your Visual Brand Guide and Guidelines

A visual brand guide is a set of guidelines that defines the visual elements of a brand, including the logo, color palette, typography, and other design elements. It provides a framework for consistency and coherence across all marketing materials and touchpoints. Here is a worksheet to help you build your own.



Step 1: Define Your Brand

  1. What are your brand values?

  2. What is your brand mission statement?

  3. Who is your target audience?

  4. What are your unique selling points?


Step 2: Create Your Brand Identity

  1. Choose a brand name

  2. Choose a logo design

  3. Choose a color palette

  4. Choose typography


Step 3: Develop Your Brand Guidelines


Logo Guidelines:

  • Minimum size

  • Clear space

  • Color variations

  • Incorrect usage

  • Examples of proper usage

Color Guidelines:

  • Primary colors

  • Secondary colors

  • Color combinations

  • Color usage restrictions

Typography Guidelines:

  • Primary fonts

  • Secondary fonts

  • Usage guidelines

Image Guidelines:

  • Photography style

  • Illustration style

  • Image usage guidelines


Step 4: Create Your Brand Assets

  1. Create a brand style guide document

  2. Create templates for business cards, social media images, and other materials

  3. Create a website design that incorporates your brand guidelines


Step 5: Implement Your Brand Guidelines

  1. Train your staff on the brand guidelines

  2. Review all marketing materials to ensure they align with the brand guidelines

  3. Use your brand guidelines consistently across all platforms and channels


Congratulations! You have successfully created your visual brand guide and guidelines. By following these guidelines, you can ensure that your brand identity is consistent and memorable across all platforms.

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