Worksheet: Creating Your Visual Brand Guide and Guidelines
A visual brand guide is a set of guidelines that defines the visual elements of a brand, including the logo, color palette, typography, and other design elements. It provides a framework for consistency and coherence across all marketing materials and touchpoints. Here is a worksheet to help you build your own.
Step 1: Define Your Brand
What are your brand values?
What is your brand mission statement?
Who is your target audience?
What are your unique selling points?
Step 2: Create Your Brand Identity
Choose a brand name
Choose a logo design
Choose a color palette
Step 3: Develop Your Brand Guidelines
Examples of proper usage
Color usage restrictions
Image usage guidelines
Step 4: Create Your Brand Assets
Create a brand style guide document
Create templates for business cards, social media images, and other materials
Create a website design that incorporates your brand guidelines
Step 5: Implement Your Brand Guidelines
Train your staff on the brand guidelines
Review all marketing materials to ensure they align with the brand guidelines
Use your brand guidelines consistently across all platforms and channels
Congratulations! You have successfully created your visual brand guide and guidelines. By following these guidelines, you can ensure that your brand identity is consistent and memorable across all platforms.