Andrew Jacobs2 minStrategy & BrandingAn Intro to B2C MarketingB2C marketing, also known as business-to-consumer marketing, refers to the strategies and tactics used by businesses to promote and sell...
Andrew Jacobs2 minStrategy & BrandingWorksheet: Brand Positioning for Business OwnersBrand positioning is a crucial step in establishing a successful business. It helps business owners to differentiate their products or...
Andrew Jacobs3 minStrategy & BrandingCTV vs OTTIn the world of streaming video, two terms that are often used interchangeably are CTV and OTT. While both CTV and OTT refer to streaming...
Andrew Jacobs2 minStrategy & BrandingWhat is Integrated Marketing?In today's rapidly changing business landscape, companies need to create an effective marketing strategy that can reach and engage with...