Andrew Jacobs
An Intro to B2C Marketing
B2C marketing, also known as business-to-consumer marketing, refers to the strategies and tactics used by businesses to promote and sell...
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Andrew Jacobs
- 2 min
Worksheet: Brand Positioning for Business Owners
Brand positioning is a crucial step in establishing a successful business. It helps business owners to differentiate their products or...
Andrew Jacobs
- 3 min
CTV vs OTT
In the world of streaming video, two terms that are often used interchangeably are CTV and OTT. While both CTV and OTT refer to streaming...
Andrew Jacobs
- 2 min
What is Integrated Marketing?
In today's rapidly changing business landscape, companies need to create an effective marketing strategy that can reach and engage with...
Andrew Jacobs
- 2 min
How To Create a Buyer Persona
A buyer persona is a detailed profile of your ideal customer, which helps you understand their needs, wants, and behaviors. Creating a...
Andrew Jacobs
- 3 min
How to Define your Target Audience
Defining your target audience is a critical step in creating an effective marketing strategy for your business. Understanding who your...
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