Andrew Jacobs3 minTraditional MediaAn Intro to TV Advertising: Placing a Media Buy with a TV StationTelevision advertising, or TV advertising, is a powerful and popular way for businesses to reach large audiences and promote their...
Andrew Jacobs3 minTraditional MediaAn Intro to Print AdvertisingPrint advertising refers to any advertising that appears in print media, such as newspapers, magazines, brochures, and flyers. Despite...
Andrew Jacobs3 minTraditional MediaAn Intro to Radio AdvertisingRadio advertising is an effective way to reach a large audience with a message that can create brand awareness and drive sales. It is...
Andrew Jacobs2 minTraditional MediaAn Intro to OOH: Understanding Out-of-Home AdvertisingOut-of-Home (OOH) advertising is a form of advertising that reaches consumers when they are outside of their homes, in public places such...
Andrew Jacobs3 minTraditional MediaAn Intro to Direct Mail MarketingBusinesses can utilize direct mail marketing as a method to reach new clients through the mail. Sending marketing materials like flyers,...