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  • Writer's pictureAndrew Jacobs

An Intro to TV Advertising: Placing a Media Buy with a TV Station

Television advertising, or TV advertising, is a powerful and popular way for businesses to reach large audiences and promote their products or services. In this article, we'll give you an introduction to TV advertising, and explain how to place a media buy with a TV station.

What is TV Advertising?

TV advertising refers to commercials that air on television during specific times of the day or night. These ads can range in length from a few seconds to a few minutes, and can be broadcasted during a wide variety of programs, such as news, sports, and entertainment shows.

One of the biggest advantages of TV advertising is the ability to reach a large and diverse audience. Television is still one of the most popular forms of media consumption, with people of all ages and backgrounds tuning in to their favorite shows on a daily basis. TV advertising can also be a powerful tool for building brand recognition and increasing brand awareness.

How to Place a Media Buy with a TV Station

Placing a media buy with a TV station can seem like a daunting task, but it's actually fairly straightforward. Here's a step-by-step guide to help you get started:

Step 1: Determine Your Budget

Before you start looking for TV stations to work with, you need to determine your budget. Figure out how much money you're willing to spend on your TV advertising campaign, and keep in mind that costs can vary depending on the time of day, the length of the ad, and the location.

Step 2: Choose Your Target Audience

Next, you need to identify your target audience. Who do you want to reach with your TV ad? Are you trying to appeal to a specific demographic or geographic location? Knowing your target audience will help you choose the right TV station to work with.

Step 3: Research TV Stations

Once you've determined your budget and target audience, it's time to start researching TV stations. Look for stations that reach your target audience and have a strong viewership. You can find this information by looking at ratings and demographics data.

Step 4: Contact the Station

After you've narrowed down your list of potential TV stations, it's time to reach out and contact them. You can do this by phone or email, and ask for information about their advertising rates and packages.

Step 5: Negotiate the Deal

Once you've received information about the station's advertising rates and packages, it's time to negotiate the deal. Work with the station to determine the best ad placement and timing, and make sure to discuss any discounts or promotional offers that may be available.

Step 6: Create Your Ad

With the media buy in place, it's time to create your TV ad. You can either create the ad in-house or work with an advertising agency to create a professional and effective commercial.

Step 7: Air Your Ad

Finally, it's time to air your ad on the TV station. Make sure to monitor the ad's performance and make adjustments as needed.


TV advertising can be a powerful way to reach a large and diverse audience. By following the steps outlined in this article, you can successfully place a media buy with a TV station and create a successful advertising campaign. Remember to carefully research TV stations, negotiate the deal, and create an effective ad that appeals to your target audience. With the right approach, TV advertising can be a highly effective way to promote your brand and increase your business's visibility.


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