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Andrew Jacobs
2 min read
The Power of Running Multiple Creative Messages in Paid Social Media Ads
In the ever-evolving world of social media advertising, it's crucial to adapt to the dynamic preferences and behaviors of the target...


Andrew Jacobs
2 min read
An Intro to B2C Marketing
B2C marketing, also known as business-to-consumer marketing, refers to the strategies and tactics used by businesses to promote and sell...


Andrew Jacobs
2 min read
An Intro to Ad Networks
Ad networks are platforms that connect advertisers with publishers, providing a space for ads to be displayed. Advertisers pay to have...


Andrew Jacobs
2 min read
An Intro to Google AdSense
In today's world of online advertising, Google AdSense has become one of the most popular platforms for website owners and bloggers to...


Andrew Jacobs
2 min read
Understanding Demand Side Platforms (DSPs)
A Demand Side Platform, commonly referred to as a DSP, is a software platform that allows advertisers to buy ad space programmatically....


Andrew Jacobs
2 min read
Understanding Supply Side Platforms (SSPs)
Supply Side Platforms (SSPs) are essential tools for publishers who want to maximize the revenue they generate from their digital ad...


Andrew Jacobs
2 min read
An Intro to Affiliate Marketing
Affiliate marketing is a popular marketing strategy where businesses partner with affiliates to promote their products or services....


Andrew Jacobs
3 min read
CTV vs OTT
In the world of streaming video, two terms that are often used interchangeably are CTV and OTT. While both CTV and OTT refer to streaming...


Andrew Jacobs
3 min read
How To Write an Effective Blog for SEO
Blogging is a powerful tool for building your brand, establishing your authority, and connecting with your target audience. However,...


Andrew Jacobs
3 min read
An Intro to TV Advertising: Placing a Media Buy with a TV Station
Television advertising, or TV advertising, is a powerful and popular way for businesses to reach large audiences and promote their...


Andrew Jacobs
3 min read
An Intro to Print Advertising
Print advertising refers to any advertising that appears in print media, such as newspapers, magazines, brochures, and flyers. Despite...


Andrew Jacobs
3 min read
An Intro to Radio Advertising
Radio advertising is an effective way to reach a large audience with a message that can create brand awareness and drive sales. It is...


Andrew Jacobs
2 min read
An Intro to OOH: Understanding Out-of-Home Advertising
Out-of-Home (OOH) advertising is a form of advertising that reaches consumers when they are outside of their homes, in public places such...


Andrew Jacobs
3 min read
An Intro to Direct Mail Marketing
Businesses can utilize direct mail marketing as a method to reach new clients through the mail. Sending marketing materials like flyers,...


Andrew Jacobs
2 min read
What is Integrated Marketing?
In today's rapidly changing business landscape, companies need to create an effective marketing strategy that can reach and engage with...


Andrew Jacobs
2 min read
An Intro to Copywriting
Copywriting is an essential skill for anyone interested in marketing, advertising, or sales. It involves crafting compelling and...


Andrew Jacobs
2 min read
An Intro to Email Marketing
Email marketing is a digital marketing strategy that involves sending marketing messages or promotional content to a list of subscribers...


Andrew Jacobs
2 min read
An Intro to Social Media Marketing
In today's digital age, social media has become a crucial tool for businesses of all sizes to connect with their customers, build their...


Andrew Jacobs
2 min read
An Intro to Influencer Marketing
In today's digital age, social media platforms have become the go-to for many businesses to reach their target audience. One of the most...


Andrew Jacobs
3 min read
Automate Your Way to Success: How to Use Marketing Automation to Boost Your Business
Marketing automation is a set of tools and technologies that allow businesses to automate their marketing processes, including lead...
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