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  • Writer's pictureAndrew Jacobs

An Intro to Email Marketing

Email marketing is a digital marketing strategy that involves sending marketing messages or promotional content to a list of subscribers via email. It is an effective way to connect with your audience, build relationships, and drive sales. In this article, we'll provide an introduction to email marketing and explain how to get started with this powerful marketing tool.

Why Use Email Marketing?

Email marketing is a popular and effective marketing tool for several reasons:

  • It's cost-effective: Unlike traditional marketing methods, email marketing is relatively inexpensive. You don't need to spend money on printing or postage costs.

  • It's targeted: You can segment your email list and send tailored messages to specific groups of subscribers. This helps to increase the relevance of your emails and improve engagement rates.

  • It's measurable: Email marketing tools provide detailed analytics that allows you to track the performance of your campaigns. You can see how many people opened your emails, clicked on links, and made purchases.

Getting Started with Email Marketing

To get started with email marketing, you'll need to follow these steps:

Step 1: Build an Email List

The first step in email marketing is to build an email list. There are several ways to do this, including:

  • Adding a sign-up form to your website

  • Offering an incentive (e.g. a discount code) for signing up

  • Running a social media campaign to encourage sign-ups

It's important to get explicit consent from your subscribers before adding them to your email list to comply with GDPR and other data protection regulations.

Step 2: Choose an Email Marketing Service

Once you have an email list, you'll need to choose an email marketing service. There are several email marketing services available, including Mailchimp, Constant Contact, and Aweber. Look for a service that meets your needs and offers features such as:

  • Email templates

  • Automation tools

  • Analytics and reporting

  • List segmentation

Step 3: Create Engaging Emails

The content of your emails is crucial to the success of your email marketing campaigns. Your emails should be engaging, relevant, and valuable to your subscribers. Use a mix of content types, including:

  • Promotional offers

  • News and updates

  • Educational content

  • User-generated content

Make sure your emails are visually appealing, easy to read, and mobile-responsive.

Step 4: Send and Analyze Your Emails

When you're ready to send your emails, use your email marketing service to schedule your campaigns. Make sure you test your emails before sending them to your subscribers to avoid any issues.

After your emails have been sent, you can use your email marketing service to analyze the performance of your campaigns. Look at metrics such as open rates, click-through rates, and conversion rates to see how your emails are performing.


Email marketing is a powerful marketing tool that can help you connect with your audience, build relationships, and drive sales. By following the steps outlined in this article, you can get started with email marketing and start seeing the benefits of this marketing strategy.


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