Andrew Jacobs
An Intro to Google AdSense
In today's world of online advertising, Google AdSense has become one of the most popular platforms for website owners and bloggers to...
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Andrew Jacobs
- 2 min
Understanding Demand Side Platforms (DSPs)
A Demand Side Platform, commonly referred to as a DSP, is a software platform that allows advertisers to buy ad space programmatically....
Andrew Jacobs
- 2 min
Understanding Supply Side Platforms (SSPs)
Supply Side Platforms (SSPs) are essential tools for publishers who want to maximize the revenue they generate from their digital ad...
Andrew Jacobs
- 2 min
An Intro to Over-the-top (OTT)
Over-the-top (OTT) is a term used to describe the delivery of video content directly to viewers over the internet, bypassing traditional...
Andrew Jacobs
- 3 min
CTV vs OTT
In the world of streaming video, two terms that are often used interchangeably are CTV and OTT. While both CTV and OTT refer to streaming...
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