In today's world of online advertising, Google AdSense has become one of the most popular platforms for website owners and bloggers to...

A Demand Side Platform, commonly referred to as a DSP, is a software platform that allows advertisers to buy ad space programmatically....

Supply Side Platforms (SSPs) are essential tools for publishers who want to maximize the revenue they generate from their digital ad...

Over-the-top (OTT) is a term used to describe the delivery of video content directly to viewers over the internet, bypassing traditional...

In the world of streaming video, two terms that are often used interchangeably are CTV and OTT. While both CTV and OTT refer to streaming...