ROI, or return on investment, is a key financial metric used to evaluate the profitability of an investment or project. It measures the amount of money gained or lost relative to the amount of money invested. A higher ROI indicates a more profitable investment, while a lower ROI indicates a less profitable investment. This ROI calculator helps small business owners determine the potential return on their investment in a project or initiative.

 

By taking into account the cost of the investment, the expected revenue or savings, and the time frame of the investment, the calculator allows users to determine whether an investment is likely to be profitable and to what extent. This information can be used to make more informed decisions about where to invest time, money, and other resources in order to maximize business profitability.