A frequency calculator is a tool that helps small business owners and marketers determine the frequency at which they should run their advertising campaigns to reach their target audience effectively.

 

The frequency refers to the number of times an ad is displayed to the same user or audience member within a specific period of time. Displaying an ad too frequently can lead to ad fatigue, where users become annoyed or bored with the ad and are less likely to engage with it. On the other hand, displaying an ad too infrequently may not provide enough visibility for the ad to be effective.

 

By optimizing ad frequency, small business owners and marketers can maximize the effectiveness of their advertising campaigns and reach their target audience without annoying them with overexposure.