CPM stands for cost per mille, which is a pricing model used in online advertising. It refers to the cost of displaying an ad to one thousand (mille) viewers or impressions. CPM is an important metric for advertisers as it helps them understand the cost-effectiveness of their campaigns. Advertisers can use CPM to compare the cost of reaching their target audience across different ad networks or campaigns.
This CPM calculator will help determine the cost per thousand impressions of an ad campaign. By taking into account the total cost of the campaign and the number of impressions generated, the CPM calculator can provide an accurate measure of the cost per thousand impressions. This information can be used to compare the cost-effectiveness of different advertising campaigns and to make more informed decisions about where to invest advertising dollars.