CPC stands for cost per click, which is a pricing model used in online advertising. It refers to the cost of each click on an ad. CPC is an important metric for advertisers as it helps them understand the cost-effectiveness of their campaigns. Advertisers can use CPC to compare the cost of driving traffic to their website across different ad networks or campaigns.
This CPC calculator helps determine the cost per click of an ad campaign. By taking into account the total cost of the campaign and the number of clicks generated, the CPC calculator can provide an accurate measure of the cost per click. This information can be used to compare the cost-effectiveness of different advertising campaigns and to make more informed decisions about where to invest advertising dollars. It can also help advertisers optimize their campaigns for maximum ROI by identifying which ad channels or strategies are most effective in generating clicks at the lowest cost.